Whatsapp Is Free To Use then How Does Whatsapp Make Money?
Whatsapp is the largest messaging platform around the world. It has almost 3 Billion users and operates in more than 180 countries. It is owned by Meta and is Free to use. The question arises if Whatsapp is free to use then how does it make money. The estimated valuation of whatsapp is $118 Billion USD
In this blog we are going to learn whatsapp business model. Whatsapp earns by following methods:
BUSINESS SERVICES:
WhatsApp is used for millions of businesses throughout the world. One of the primary ways WhatsApp makes money is through its business services. Whatsapp has a separate app named WhatsApp business which is made to facilitate small and large businesses. It helps businesses to stay connected to their consumers effectively. They can send messages, and updates, provide customer support, and manage orders.
WhatsApp charges businesses for some of the features that are included in premium features.
WHATSAPP BUSINESS API:
WhatsApp offers Business API to large businesses. This is a very useful tool that acts as a bridge between customers and the business itself. This is in fact an integration between WhatsApp and the customer service platform. This handy tool automates businesses by allowing companies to send notifications, handle customer inquiries, and automate responses at scale.
WhatsApp charges businesses for some of the features that are included in premium features.
WHATSAPP PAY:
WhatsApp has launched WhatsApp Pay, a payment option, in a few Countries. As a result, users can send and receive money straight from the app. WhatsApp collaborates with financial institutions to streamline transactions, even though the service is free for users. WhatsApp generates revenue from these collaborations by incorporating payment services.
WhatsApp Pay has the potential to grow into a substantial revenue stream in the future as more users use digital payments.WhatsApp has launched WhatsApp Pay, a payment option, in a few nations. As a result, users can send and receive money straight from the app. WhatsApp collaborates with financial institutions to streamline transactions, even though the service is free for users.
In developed countries, most of the people trust online payments. In this way, WhatsApp makes good revenue.
DATA AND INSIGHTS:
This is in fact, the most common cause of WhatsApp’s earnings. Whatsapp valuation is $118 Billion Dollars and it was owned by meta at a valuation of $19 Billion Dollars. This is all because WhatsApp owns our data. It is the data bank of literally each and everything of your life. This information is used by different companies to entangle you socially. It is also used to better your experience with different Social Media apps. In simple words, WhatsApp worth is actually your data.
WhatsApp has a unique business model compared to other social media platforms. It is in fact one of the most software in the world
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